Research carried out by academics from the Universities of Exeter,
Cardiff, Bristol, and Bangor, discovered that an individual's brain
'reward centre' response to pictures of food predicted how much they
subsequently ate. This had a greater effect on the amount they ate than
their conscious feelings of hunger or how much they wanted the food,
A
strong brain response was also associated with increased weight (BMI),
but only in individuals reporting low levels of self-control on a
questionnaire. For those reporting high levels of self-control a
stronger brain response to food was actually related to a lower BMI.
This
study, published in the journal NeuroImage, adds to mounting evidence
that overeating and increased weight are linked, in part, to a region of
the brain associated with motivation and reward, called the nucleus
accumbens. Responses in this brain region have been shown to predict
weight gain in healthy weight and obese individuals, but only now have
academics discovered that this is independent of conscious feelings of
hunger, and that self-control also plays a key role.
Following
these results, academics at the University of Exeter and Cardiff have
begun testing 'brain training' techniques designed to reduce the
influence of food cues on individuals who report low levels of
self-control. Similar tests are being used to assist those with gambling
or alcohol addiction.
Individuals likely to overeat and put on weight
Dr
Natalia Lawrence of Psychology at the University of Exeter, lead
researcher in both the original research and the new studies, said: "Our
research suggests why some individuals are more likely to overeat and
put on weight than others when confronted with frequent images of snacks
and treats. Food images, such as those used in advertising, cause
direct increases in activity in brain 'reward areas' in some individuals
but not in others.
If those sensitive individuals also struggle
with self-control, which may be partly innate, they are more likely to
be overweight. We are now developing computer programs that we hope will
counteract the effects of this high sensitivity to food cues by
training the brain to respond less positively to these cues."
Twenty-five
young, healthy females with BMIs ranging from 17-30 were involved in
the study. Female participants were chosen because research shows
females typically exhibit stronger responses to food-related cues. The
hormonal changes during the menstrual cycle affect this reaction, so all
participants were taking the monophasic combined oral contraceptive
pill. Participants had not eaten for at least six hours to ensure they
were hungry at the time of the scan and were given a bowl containing 150
g (four and a half packets) of crisps to eat at the end of the study;
they were informed that crisp intake had been measured afterwards.
Researchers
used MRI scanning to detect the participants' brain activity while they
were shown images of household objects, and food that varied in
desirability and calorific content. After scanning, participants rated
the food images for desirability and rated their levels of hunger and
food craving. Results showed that participants' brain responses to food
(relative to objects) in the nucleus accumbens predicted how many crisps
they ate after the scan. However, participants' own ratings of hunger
and how much they liked and wanted the foods, including crisps, were
unrelated to their crisp intake.
Members of the public seeking more information about future brain training studies, please email snackbuster@gmail.com.
This study was funded by the Wales Institute of Cognitive Neuroscience.
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