Some wealthy people flaunt their status with shows of conspicuous
consumption, while others prefer to stay low-key. These preferences
extend to their major purchases, from the type of houses they buy, the
type of clothes that they wear and type of cars that they drive.
TrueCar.com, an automotive information website headquartered in Santa Monica, Calif.,
conducted a study of the most popular vehicles in the most affluent zip
codes, as determined by the I.R.S. These included some of the usual
places that one might expect, such as Lower Manhattan, Greenwich, Conn.
and Palm Beach, Fla., but also included some unexpected locations, such
as Teton Village, Wyo. and Oklahoma City.
The top 10 cars
include luxury makes like BMW and Mercedes-Benz as one might expect, but
there were other, more economical brands that defy the preconceived
notions that people may have about high-net-worth car owners. Of the top
10 cars on the list, only two had a manufacturers’ suggested retail
price over $50,000.
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