James Cameron eyes Chinese market with 3D joint venture

James Cameron, the creator of the blockbuster film Avatar, has announced a joint venture with two Chinese firms in a bid to capture the country's fast-growing movie market.

His firm, Cameron Pace Group and its Chinese partners will develop advanced equipment for 3D filming.
The move comes amid a boom in China's movie industry and a growing demand for 3D films in the country.
Various Hollywood filmmakers have been trying to tap into the Chinese market.
"The future of entertainment is 3D and we believe that the future of 3D is right here in China," Mr Cameron was quoted as saying by the Associated Press news agency.